Paddy Power Privacy Policy
At paddypower-uk.com, we take your privacy seriously. This Privacy Policy explains what personal data we collect, how we use it, and your rights under UK data protection law, including the UK GDPR and the Data Protection Act 2018. We are committed to handling your information transparently and securely. By using our site, you agree to the practices described in this document. If you have any concerns or queries, please contact our Data Protection Officer using the details at the bottom of this page.
Data We Collect
When you register and use paddypower-uk.com, we may collect the following categories of personal data:
- Identity data — full name, date of birth, gender
- Contact data — email address, phone number, residential address
- Financial data — payment details, transaction history
- Technical data — IP address, browser type, device identifiers
- Usage data — pages visited, bets placed, session duration
- Verification data — copies of ID or proof of address as required for KYC compliance
How We Use Your Data
Paddy Power uses your personal data to operate and improve our services, verify your identity, process payments, and fulfil regulatory obligations. We also use your data to personalise your experience and, where you have opted in, to send you relevant promotional communications.
Legal Basis for Processing
We process your data on the following legal bases: performance of a contract (providing our services), compliance with legal obligations (UK Gambling Commission requirements, AML checks), legitimate interests (fraud prevention, security), and consent (marketing communications). You may withdraw consent at any time.
Cookies
Our website uses cookies to enhance functionality, analyse traffic, and deliver relevant content. You can manage your cookie preferences through our on-site cookie banner or your browser settings. Disabling certain cookies may affect the performance of paddypower-uk.com.
Data Sharing & Third Parties
We do not sell your personal data. We may share data with trusted third parties including payment processors, identity verification providers, and regulatory bodies, strictly for the purposes outlined in this policy. All third-party providers are contractually obligated to protect your data.
Data Retention
We retain your personal data for as long as your account is active and for a minimum of five years after account closure, as required by UK financial and gambling regulations. After this period, data is securely deleted or anonymised.
Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right to access — request a copy of the data we hold about you
- Right to rectification — ask us to correct inaccurate data
- Right to erasure — request deletion of your data where legally permitted
- Right to restriction — limit how we process your data
- Right to data portability — receive your data in a structured, machine-readable format
- Right to object — oppose processing based on legitimate interests or for direct marketing
Security
Paddy Power employs industry-standard security measures including SSL encryption, two-factor authentication, and regular security audits to protect your data from unauthorised access, disclosure, or loss. Our systems are regularly reviewed to stay aligned with current best practices.
Contact & Complaints
To exercise your rights or raise a privacy concern, contact our Data Protection Officer via the Help Centre at paddypower-uk.com. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.